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DTE Energy Foundation Cherry Royale Parade

Date: July 06, 2024
Time: 11:15 AM - 1:00 PM
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Join us in kicking off the National Cherry Festival's final day with the DTE Energy Foundation Cherry Royale Parade! Enjoy royalty, marching bands, Junior Royalty floats, clowns, specialty entries and much more!


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National Cherry Queen on back of convertible in the Cherry Royale Parade
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Sponsored by

DTE Energy Foundation 2023
UpNorthLive 2022
WTCM 2022
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Cherry Royale Parade Marshal

Smokey Bear

Smokey Bear was born on August 9, 1944, when the USDA Forest Service and the Ad Council agreed that a fictional bear named Smokey would be their symbol for the forest fire prevention.


Artist Albert Staehle was asked to paint the first poster of Smokey Bear. It showed Smokey pouring a bucket of water on a campfire and saying "Care will prevent 9 out of 10 fires." Smokey Bear soon became very popular, and his image appeared on a lot of forest fire prevention materials. In 1947 his slogan became the familiar "Only YOU Can Prevent Forest Fires!", which was later updated to be "Only YOU Can Prevent Wildfires!"

Then in the spring of 1950, in the Capitan Mountains of New Mexico, a young bear cub found himself caught in a burning forest. He climbed a tree to survive, but he was still badly burned. The firefighters who retrieved him were so moved by his bravery, that they named him Smokey.

News about this real bear named Smokey spread across the nation, and he was soon given a new home at the National Zoo in Washington, D.C. As the living symbol of Smokey Bear, he played an important role in spreading messages of wildfire prevent and forest conservation. Smokey died in 1976 and was returned to Capitan, New Mexico, where he is buried at the State Historical Park, now called Smokey Bear Historical Park.

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Footer Cherries
Ferris Wheel at Night
Footer Bay Side Crowd
Fireworks!
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