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Parade Mission, Vision & Values

Mission

Through the Festival Foundation Parades, we are upholding the traditions of highlighting the local community. Safely celebrating the cherry industry and embracing generations of fun.

Vision

Hosting great parades in the community for the community while upholding traditions.
Receptive, proactive, and reactive to compliments, complaints, and challenges.
Evolving to meet the needs of the community and the Festival Foundation.
Incorporating new ideas, entries, and techniques to ensure that each parade is unique and entertaining.

Core Values

Strive for excellence in everything we do.
Creating honest and personable relationships.
Embrace and deliver change.
Communicate clear and consistent information.

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